Facebook and Instagram ads management for small businesses
Small business Meta ads built for local leads. Start fast - free setup, results you can measure
About our Facebook ads service
Reach more of the right people on Facebook and Instagram with focused campaigns that generate real enquiries. Your setup worth £300 is free. Your first month’s management fee of £399 per service is payable upfront, then £399 per service per month thereafter. We keep the structure tidy, the targeting clear and the reporting in plain English.
What you get
- Free setup worth £300, including pixel and Conversions API
- £399 per service per month management, cancellable monthly
- Campaigns for leads, traffic or sales depending on your goal
- Audience research with interests, lookalikes and custom lists
- Creative ads that feel native to feed, stories and reels
- Lead forms or landing page support to maximise conversion rate
- Event tracking, UTM tagging and call or form tracking
- Weekly checks and monthly optimisation cycles
- Plain English report with actions for the next month
How we work
- Discover – We learn your goals, budgets and service areas, then define who we need to reach and why.
- Build – We set up pixel and Conversions API, create audiences, write ads and prepare lead forms or pages.
- Launch – We go live with sensible budgets, frequency guards and clean exclusions to protect spend.
- Improve – We test creative, refine audiences and shift budget to winners so more of your spend finds buyers.
Why choose our Meta ads management
- Small business focus – Built for local lead generation and appointment based services.
- Creative that converts – Hooks, proof and offers tailored to your niche.
- Test and learn – Structured experiments that improve cost per lead over time.
- Real visibility – You see the account, the numbers and the changes we make.
What's included each month?
- Audience upkeep, exclusions and lookalike refreshes
- Ad creative iterations across headlines, primary text and assets
- Bid and budget pacing with guardrails to control CPA
- Retargeting stack across visitors, engagers and leads
- Lead form optimisation or landing page feedback for speed and clarity
- Monthly report with results, insights and next steps
Who this is for
- Trades, home services, clinics, gyms, salons and local retail
- Owners who want predictable spend and steady improvement
Expect fewer wasted impressions, more qualified enquiries and a lower cost per lead over time. We set clear targets, then optimise towards those goals with regular testing and careful pruning of poor audiences.
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Discover how our tailored strategies can drive growth and success for your small business.